MFD Universe

Your Brand.
Your Platform.

MFD Universe is a complete white-label mutual fund software for distributors in India, built to digitally transform and scale MFD Practice. It offers a fully branded website and mobile app with no co-branding. Equipped with powerful tools for client onboarding, portfolio management, online transactions, centralized data, family portfolios, reporting, and analytics, MFD Universe simplifies day-to-day operations and empowers distributors to deliver faster, smarter, and more professional services to their clients— From anywhere, anytime.

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MFD Universe Platform Image
  • Cloud Access_logo

    Cloud Access

    The Cloud Advantage
    Access Anytime, Anywhere

  • Online Transactions_logo

    Online Transactions

    Transact Online
    across all Mutual Fund schemes

  • Centralized Data_logo

    Centralized Data

    Business data in one place
    of All AMCs, from All RTAs

  • Family Portfolios_logo

    Family Portfolios

    Client's Portfolio
    & Reports at Family Level

  • user Access_logo

    User Access

    Login for you as well as your Clients
    on the App & Website

  • Unlimited Usage_logo

    Unlimited Usage

    No Capping
    on Clients & Transactions

  • MFD Universe

    Your Online Presence.
    Your Branded Website.

    Stay ahead in the market by not only using a software business solution but with the advantage of your brand value. Grow your brand, grow your business.

    Book a demo

      What You Get:

    • Your own personalized domain name
    • Your brand, your logo, and your platform.
    • 100% pure white-label platform with no co-branding.
    • Our company name (Optimum) will not be displayed.
    • Built to strengthen client trust and brand value
    market intelligence

    "Quick and very supportive relationship managers, resolves queries is no time. Complete white label with no co-branding, Easy to use interface makes MFD Universe the best available product."

    Tobias Caldeweyher
    Sanjay Jotwani
    Thane, Maharastra
    market intelligence
    MFD Universe

    Your brand's mobile app
    - Retain your Identity

    The number of smartphone users in India is expected to exceed 1.5 billion by 2030.
    Get the Anytime, Anywhere On The Go experience.

    • White-Label Web & Mobile App
    • Business Analytics & AUM Insights
    • Online Transactions
    • Branding Images
    • Portfolio Management & Reports
    • Tools & Calculators

    White-Label Web & Mobile App

    • Download a fully white-labeled app under your business name
    • No co-branding — strengthen your brand identity
    • Clients and distributors access the app with personalized logins

    Business Analytics & AUM Insights

    • AUM tracking by client, scheme, AMC & category
    • SIP tracking – active, paused, matured & terminated
    • Wealth managers get actionable insights to grow and retain AUM

    Online Transactions

    • Initiate transactions for your clients from mobile app & web platform
    • Clients can also transact independently if transactions are enabled for them.
    • restrict Redemption, Switch, STP, or SWP as needed

    Branding Images

    • Use seasonal greeting images with your branding details.
    • Share these branded images easily with your clients.
    • Stay connected with clients and create more opportunities for engagement.

    Portfolio Management & Reports

    • View individual and family portfolios in a single dashboard
    • Track client portfolios and monitor your business performance
    • Access detailed client reports and real-time SIP alerts instantly

    Tools & Calculators

    • Calculate SIPs, EMIs, and other investments instantly
    • Help clients estimate the wealth needed to achieve their financial goals
    • Easy-to-use tools for smarter, goal-oriented financial planning
    MFD Universe

    Online Transactions across all MF schemes

    Online transactions are integrated from your own mobile app and web platform, without logging in to the BSE/NSE platform.

    Book Product Demo
    • Purchase - Instantly buy mutual fund units for your clients
    • SIP - Set up and manage Systematic Investment Plans
    • Switch - Move investments between schemes quickly
    • Redeem - Process redemptions with ease
    • SWP - Enable clients to withdraw systematically
    • STP - Transfer investments across schemes effortlessly
    Overview Get It Right
  • 2100+

    Mutual Fund Distributors actively use our platform to manage and grow their distribution business across India.

  • 400000+

    Mobile App Downloads by investors using MFD-branded apps for portfolio tracking and transactions.

  • 95%

    Trusted by mutual fund distributors for exceptional customer satisfaction.
    (according to November 2025 feedback)

  • Support

    Industry-Leading Support for Mutual Fund Distributors

    We understand that smooth operations and happy clients are key to your growth. That’s why we offer dedicated, personalized human support built especially for mutual fund distributors (MFDs).

    • Dedicated Support logo
      Dedicated Relationship Manager

      Every client is assigned a personal RM who acts as your single point of contact for all platform queries. They guide you through onboarding, transactions, portfolio management, and help resolve any issues quickly and efficiently.

    • Contact logo
      Direct contact on Mobile No.

      Reach your RM directly via mobile number—no waiting in long queues or automated support lines. Immediate assistance ensures you can serve your clients without any delays.

    • Email support logo
      Email Support with ticketing system

      We track queries on a reliable & robust ticketing system. Every email sent to our support mailbox gets converted into a ticket. This email will directly reach your RM and will be addressed at the earliest.